Kristina Halvorson talked about the communication among the team and how to take initiative when others don't necessarily inviting for UX.
Principles
- A PRINCIPLE internally motivates us to do things that seem good and right. It makes us feel empower as a team to do things. No matter how far you dig into a website, you see this principles (Good example: GOV.UK)
 - start with principle will not only provide context but also provide identity
 
Strategy
- this content is not for us: is this what our users need?
 - responsive does not equal reactive
 - the story informs the format: start with objective, figure out what objective is
 
- Strategy that allows you to do anything is the worst strategy
 - good strategy helps you prioritize
 - keep ourselves accountable to our team
 
Process
- Do not make process your god
 - maintain that conversation
 - keep improving and updating your process
 - don’t just look at the the next step, but look at what can you do as a team
 - ARTIFACTS ARE TOOLS, NOT OUTCOMES, they are here to inform activity
 
Roles
RACI Model: Responsible, accountable, consulted, informed
R – Who is responsible for completing a task?
A – Who is accountable for the work’s success?
C – Who must be consulted before work can be signed-off on?
I – Who must be kept informed along the way?
- All people
 - Make sure everyone is aligned on terminology (we thought you meant….)
 - Identify timing issues, overlapping responsibilities.
 
Perceptions
- don’t worry about being stupid and ask “can you tell me a little bit more””tell me where you’re coming from"
 - they don’t sit down and talk, or use a different language
 - “ask” all the time
 - OUR WORK IS TOGETHER
 
