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I deliver solutions that help bridge the gap between users and complex applications.

My name is Sylvia Lai. I am a User Experience Designer with 5 years of industry experiences and passionate about solving problem with design solutions. I love products that are elegant, simple useful and usable. My philosophy is to ask "Why" before "How", figuring out users' goals and needs rather than jumping right into mockups and prototype. User stories and research are foundations to a product’s success. I love listening to users' stories, how they struggle to achieve goals and how they work around to solve problems. The most fascinating part of my job is to listen carefully what users really need, and create solutions that makes people's life easier.

A little background about myself: I was born in Taichung, a suburban area in central Taiwan. Growing up, I was always fascinated at how people consume information. As a result, I choose Sociology and Information Science as my college degrees. It was a great journey but information architecture and social behavior around information couldn’t satisfy my curiosity about how we can improve the system, and stop people from suffering the poor-designed applications. I choose the field of Human-Computer Interaction as master degree in 2010 at University of Michigan,  and I couldn’t help but fall in love with various user research methodologies and user-centered design principles. Ever since I graduated, I worked as a product designer on various projects, and use design thinking to solve problems.

 

 
 

CONNECT WITH ME

 
 
 

 
 

EDUCATION

As I worked at Pivotal, I really enjoy teaching others the methodologies and the learnings I had over the past years. I help facilitate workshops hosted by Pivotal, and also loved sharing my stories at event or through one-on-one. 

 
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MY PROCESS

 

RESEARCH

Besides keeping up to date with design trends, user research should never be overlooked in the process. 

 
 

BRAINSTORM & SKETCH

Sketching is how I get the ideas out of my head and explore the different possibilities to a problem. 

 
 

PROCESS & SOLUTIONS

I’m involved in the process from gathering requirement, wireframing to collaborating with engineers. 

 
 
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MOBILE & WEB APPLICATIONS

I specialized in responsive web design and mobile application, both Android and iOS.